Back in print! Britains has been a world-leading toy and model manufacturer for over 120 years. This book reproduces, in full colour, all model catalogues issued by Britains during the 1970s, and lists all the items shown in the catalogues, complete with the original UK retail prices. This is the essential guide to the models of the 1970s.
Back in print after a long absence! Loved by both children and collectors, Britains toys and models are known for their play value and realism. Releasing its first toy soldiers in 1893 using a new hollow casting process, Britains has since produced many exciting military and civil models including the popular Home Farm series.
In the 1970s, the annual catalogue contained between 340 and 370 items, including motorcycles, farm vehicles, farm animals, soldiers, guns, garden miniatures, and zoo animals. The decade also saw Britains release more than 400 new items, including New Deetail figures, which replaced the Eye Right and Swoppets lines, new metal figures, and the first aircraft for several decades, a helicopter. There was also a big expansion of farm models, including the first combine, for which Britains won the 1978 Toy of the Year'' award.
Britains Toy Models Catalogues 1970 to 1979, by renowned Britains expert David Pullen, covers the models and sets issued by the company during the 1970s. It features reprints of all the annual toy model catalogues issued, reproduced in full colour. Two indexes complement the catalogues, allowing quick access to item names and catalogue numbers, and original recommended retail prices are also included. This is the essential guide for any Britains models collector.
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