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Bridging the Gaps in Global Communication

By: Doug (Texas Christian University) Newsom (Author)

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Ksh 22,150.00

Format: Hardback or Cased Book

ISBN-13: 9781405144117

Publisher: John Wiley and Sons Ltd

Publication Date: Oct 11th, 2006

Weight: 406 grams

Dimension: 16.50 x 24.00 x 1.70 cms

Category: Communication studies

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This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals an indispensable guide to mastering the art of international and intercultural communication.

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