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Break the Internet : the power of online influencers

By: (Author) Olivia Yallop

Werezi Extended Catalogue
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Ksh 1,800.00

Format: Paperback / Softback

ISBN-10: 1912854171

ISBN-13: 9781912854172

Publisher: Scribe Publications

Imprint: Scribe Publications

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 12th, 2022

Print length: 288 Pages

Weight: 228 grams

Dimensions (height x width x thickness): 19.70 x 12.90 x 2.00 cms

Product Classification: Popular culture
Media studies
E-commerce: business aspects
Sales & marketing
Internet & WWW industries

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In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

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