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Brands and Branding Geographies

By: Andy Pike (Author)

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Ksh 35,900.00

Format: Hardback or Cased Book

ISBN-13: 9781849801591

Publisher: Edward Elgar Publishing Ltd

Publication Date: Aug 31st, 2011

Category: Regional studies

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Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

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