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Branded Content and Entertainment in Advertising

By: Spain.) Benito Maria Rodriguez-Rabadan (International University of La Rioja (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781032316413

Publisher: Taylor & Francis Ltd

Publication Date: Jun 23rd, 2023

Weight: 406 grams

Dimension: 16.10 x 24.10 x 1.60 cms

Category: Economics, Finance, Business & Management

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This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

Get Branded Content and Entertainment in Advertising by Maria Rodriguez-Rabadan (International University of La Rioja, Spain.) Benito at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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