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Brand Storytelling

By: Keith A. Quesenberry (Author) , Ph.D. Coolsen Michael K. (Author)

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Ksh 13,950.00

Format: Hardback or Cased Book

ISBN-13: 9781538176375

Publisher: Rowman & Littlefield

Publication Date: Feb 14th, 2023

Weight: 889 grams

Dimension: 26.20 x 18.30 x 2.60 cms

Category: Communication studies

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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

Get Brand Storytelling by Keith A. Quesenberry at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Rowman & Littlefield and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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