This book offers a much needed critical introduction to data mining and ‘big data’. Supported by multiple case studies and examples, the authors provide everything needed to explore, evaluate and review big data concepts and techniques.
This book offers a much needed critical introduction to data mining and ‘big data’. Supported by multiple case studies and examples, the authors provide:
- Digestible overviews of key terms and concepts relevant to using social media data in quantitative research.
- A critical review of data mining and ‘big data’ from a complexity science perspective, including its future potential and limitations
- A practical exploration of the challenges of putting together and managing a ‘big data’ database
- An evaluation of the core mathematical and conceptual frameworks, grounded in a case-based computational modeling perspective, which form the foundations of all data mining techniques
Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.
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