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Big Brands Are Watching You : Marketing Social Justice and Digital Culture

By: (Author) Francesca Sobande

Werezi Extended Catalogue
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Ksh 4,500.00

Format: Paperback / Softback

ISBN-10: 0520387074

ISBN-13: 9780520387072

Publisher: University of California Press

Imprint: University of California Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 10th, 2024

Print length: 252 Pages

Weight: 292 grams

Dimensions (height x width x thickness): 14.00 x 20.90 x 1.80 cms

Product Classification: Sociology & anthropology

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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

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