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Behind Ethical Consumption : Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

By: Gianluigi Guido (Author)

Out of stock

Ksh 14,400.00

Format: Paperback or Softback

ISBN-10: 3034300956

ISBN-13: 9783034300957

Edition statement: New

Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften

Imprint: Peter Lang AG, Internationaler Verlag der Wissensc

Country of Manufacture: CH

Country of Publication: GB

Publication Date: Aug 21st, 2009

Publication Status: Active

Product extent: 183 Pages

Weight: 292.00 grams

Dimensions (height x width x thickness): 15.30 x 30.50 x 1.30 cms

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This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.

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