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Beating Low Cost Competition : How Premium Brands can respond to Cut-Price Rivals

By: Adrian Ryans (Author)

Extended Catalogue

Ksh 5,700.00

Format: Hardback or Cased Book

ISBN-10: 0470742976

ISBN-13: 9780470742976

Publisher: John Wiley & Sons Inc

Imprint: John Wiley & Sons Inc

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 26th, 2009

Publication Status: Active

Product extent: 272 Pages

Weight: 526.00 grams

Dimensions (height x width x thickness): 23.60 x 16.10 x 2.00 cms

Product Classification / Subject(s): Business competition

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Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.

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