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Battle For Hearts And Minds: New Media And Elections In Singapore

By: Arun Mahizhnan (Edited by) , Peng Hwa Ang (Edited by) , Tarn How Tan (Edited by)

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Ksh 22,550.00

Format: Hardback or Cased Book

ISBN-10: 9814713619

ISBN-13: 9789814713610

Publisher: World Scientific Publishing Co Pte Ltd

Imprint: World Scientific Publishing Co Pte Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 8th, 2015

Publication Status: Active

Product extent: 300 Pages

Weight: 514.00 grams

Dimensions (height x width x thickness): 16.00 x 23.50 x 2.40 cms

Product Classification / Subject(s): Elections & referenda

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The Singapore 2011 General Election was dubbed by some as the first "Internet" election.

 

The Singapore 2011 General Election was dubbed by some as the first "Internet" election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews.

This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation.

This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics.


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