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Attention and Value : Keys to Understanding Museum Visitors

By: Stephen Bitgood (Author)

Manufacture on Demand

Ksh 10,150.00

Format: Paperback or Softback

ISBN-10: 1611322634

ISBN-13: 9781611322637

Publisher: Left Coast Press Inc

Imprint: Left Coast Press Inc

Country of Manufacture: US

Country of Publication: GB

Publication Date: Apr 30th, 2013

Publication Status: Active

Product extent: 214 Pages

Weight: 324.00 grams

Dimensions (height x width x thickness): 15.30 x 22.80 x 1.30 cms

Product Classification / Subject(s): Archaeology

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Bitgood, a leading visitor researcher, offers an important new model of visitor attention and shows how museum practitioners can apply it to create more effective museum environments that capture and sustain visitor attention.
How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

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