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Arts Marketing Insights

By: Joanne Scheff (Kellogg Graduate School of Management) Bernstein (Author)

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Ksh 4,400.00

Format: Hardback or Cased Book

ISBN-13: 9780787978440

Publisher: John Wiley & Sons Inc

Publication Date: Dec 20th, 2006

Weight: 522 grams

Dimension: 23.70 x 16.30 x 2.80 cms

Category: THE ARTS: GENERAL ISSUES

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Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before.

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