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Artificial Intelligence for Business Creativity

By: (Edited by) Margherita Pagani , (Edited by) Renaud Champion

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Ksh 9,350.00

Format: Hardback or Cased Book

ISBN-10: 1032262982

ISBN-13: 9781032262987

Series: Routledge Focus on Business and Management

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jul 5th, 2023

Print length: 138 Pages

Weight: 310 grams

Dimensions (height x width x thickness): 14.30 x 22.50 x 1.60 cms

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This book considers Human Centric Artificial Intelligence as AI which possesses an ethical dimension in addition to its technical capabilities.

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.

Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.

This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.


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