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Advertising in Developing and Emerging Countries

By: Emmanuel C. Alozie (Author)

Manufacture on Demand

Ksh 21,600.00

Format: Hardback or Cased Book

ISBN-13: 9780566091742

Publisher: Taylor & Francis Ltd

Publication Date: Aug 18th, 2011

Weight: 918 grams

Dimension: 24.40 x 17.70 x 2.90 cms

Category: POLITICS & GOVERNMENT

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A study that offers an analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies.

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