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Advertising and Race

By: Linda C. L. Fu (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781433122187

Publisher: Peter Lang Publishing Inc

Publication Date: Sep 29th, 2014

Weight: 712 grams

Dimension: 18.50 x 26.30 x 2.20 cms

Category: Communication studies

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Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization

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