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Advertising

By: Liz McFall (Author)

Manufacture on Demand

Ksh 11,150.00

Format: Paperback or Softback

ISBN-13: 9780761942559

Publisher: SAGE Publications Inc

Publication Date: Feb 18th, 2004

Dimension: 23.40 x 15.60 x 35.00 cms

Category: Communication studies

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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