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Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach (Information Systems Engineering and Management)

By: Alvaro Rocha (Edited by) , Pronaya Bhattacharya (Edited by) , Pushan Kumar Dutta (Edited by) , Ramanjeet Singh (Edited by) , Soumi Dutta (Edited by)

Extended Catalogue

Ksh 34,200.00

Format: Hardback or Cased Book

ISBN-10: 3031657268

ISBN-13: 9783031657269

Collection / Series: Information Systems Engineering and Management

Collection Type: Publisher collection

Edition statement: 2024 ed.

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 24th, 2024

Publication Status: Active

Product extent: 440 Pages

Product Classification / Subject(s): E-commerce: business aspects
Sales & marketing
Data capture & analysis
Artificial intelligence

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In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before.

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