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A kind of magic : The political marketing of the ANC

By: (Author) Rushil Ranchod

Publisher Out of Stock

Ksh 3,050.00

Format: Paperback / Softback

ISBN-10: 1431408271

ISBN-13: 9781431408276

Publisher: Jacana Media (Pty) Ltd

Imprint: Jacana Media

Country of Manufacture: ZA

Country of Publication: GB

Publication Date: Nov 13th, 2013

Print length: 256 Pages

Weight: 290 grams

Dimensions (height x width x thickness): 15.60 x 23.60 x 1.60 cms

Product Classification: Political leaders & leadership
Political campaigning & advertising

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Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.

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