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A Cross-Cultural Theory of Voter Behavior

By: Wojciech Cwalina (Author) , Andrzej Falkowski (Author) , USA) Newman Bruce I (DePaul University (Author)

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Ksh 12,150.00

Format: Paperback or Softback

ISBN-13: 9780789027368

Publisher: Taylor & Francis Inc

Publication Date: Nov 16th, 2007

Dimension: 22.90 x 15.20 x 48.00 cms

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A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

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