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A Cross-Cultural Theory of Voter Behavior

By: Wojciech Cwalina (Author) , Andrzej Falkowski (Author) , USA) Newman Bruce I (DePaul University (Author)

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Ksh 20,400.00

Format: Hardback or Cased Book

ISBN-13: 9780789027351

Publisher: Taylor & Francis Inc

Publication Date: Apr 3rd, 2008

Dimension: 22.90 x 15.20 x 64.00 cms

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A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

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